Modern websites often use multiple tracking and marketing technologies. Businesses may need to measure website visits, button clicks, form submissions, purchases, advertising conversions, remarketing audiences, and other user interactions. Managing all these tracking codes directly inside website files can become complicated, especially when marketing teams need to make frequent changes. Google Tag Manager (GTM) provides… Continue reading Google Tag Manager (GTM) Guide: How to Track Events, Conversions & User Behavior Without Coding
